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The Dialsmith Code

Behind the Dialsmith Code

  By most standards, Dialsmith is a small operation. There’s no multi-tiered management tree; no executive only offsites; no formal employee manuals. But while we’re not big on formality and office procedures, Dialsmith does have something in common with the Apple’s, Nike’s and Intel’s of the business world. Dialsmith has […]

Dialsmith and the Perception Analyzer Featured on
Portland’s KGW News

Perhaps you’ve caught glipses of Dialsmith’s Perception Analyzer dials on television lately. If so, you’re not alone. The dials have been spotted during CNN’s coverage of the State of the Union, during the current season of Food Network Star’s focus group challenges and even during ESPN Summer X Games Street […]

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Portland’s KGW News
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Free Resource:
Essentials of Moment-to-Moment Research eBook

  Here at Dialsmith, we know a thing or two about conducting Moment-to-Moment research. We also work with a lot of folks who have tons of experience with this methodology. So, we figured why not tap into that wealth of knowledge and real-world experience to create a helpful guide for […]

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Essentials of Moment-to-Moment Research eBook
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Dialsmith’s Perception Analyzer Helps Broadway Producer Find the Winning Formula

(Audience members with Perception Analyzer dials at Broadway-bound musical “Somewhere in Time.” Image courtesy of the New York Times) What makes good theater? According to a recent New York Times article, focus groups using Dialsmith’s Perception Analyzer dials might soon be playing more of a lead role in helping answer […]

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Dialsmith’s Perception Analyzer (aka Dial of Doom) returns for Sunday’s Big Screen Bites episode of Food Network Star

Don’t miss this Sunday’s episode of Food Network Star as it may be your last chance this season to catch our Perception Analyzer dials in action. Sunday’s Big Screen Bites episode adds a dash of movie making drama as Star competitors faceoff by creating a 60-second movie trailer to promote […]

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Dialsmith’s Perception Analyzer a Hit at GoGreen

(Image courtesy of Joel Dames Photography) Here’s another installment of our recurring blog post theme, “Perception Analyzer Around the World,” where we shine a light on the great work our clients are doing in incorporating innovative uses of our dials and real-time polling technology. Client: GoGreen Conference Located: Portland, Oregon, […]

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Watch Food Network Star Episodes Featuring the Perception Analyzer (aka The Dial of Doom)

(Image courtesy of Food Network) Three episodes of Season 9 of Food Network Star featured a new challenge consisting of focus groups equipped with Dialsmith’s Perception Analyzer dials or as the Star competitors called them the “Dials of Doom.” You can watch the full episodes here and see our dials […]

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Food Network

Dialsmith’s Perception Analyzer Featured on Food Network Star Season 9

Food and focus groups don’t typically go hand-in-hand. But then there’s not much that is typical about Food Network’s widely popular primetime competition series Food Network Star. Along with a series of challenge formats brought back from previous seasons, Season 9, which kicked off in June, features new challenges, consisting of live-audience focus groups equipped […]

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New Field Guide for Perception Analyzer System Owners

The number one tech support question we get from new Perception Analyzer system owners is around how to properly configure external displays in PACollect. In an effort to proactively address these questions and facilitate proper display configuration, our support team has created a helpful offline tool we’re calling The Perception […]

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X Games Brazil

Dialsmith Scores Big at X Games Brazil (Foz do Iguaçu)

Did you know that Dialsmith is behind the ground-breaking, real-time ISX Scoring system used this past week at the Street League Skateboarding competition at X Games Brazil?  Well, even we had to admit it’s pretty cool that the same technology used by market researchers to test Super Bowl ads and by CNN for […]

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