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Secret to marketing boring products

The 3 Rules for Brilliant Marketing of Boring Products

Every marketer—every one of us—has been in the position of coming up with something interesting to say about something boring. Really, really, boring. The trick is marketing the story: How does the product fit into a more universal experience? Find something real, relatable, and hopefully, something entertaining. We hereby offer […]

Mystique Marketing at Supreme New York City

The holy grail of marketing is crafting an experience that others want to share. Here is my story about how mystique, 2 hand stamps and a queue on a New York City street led to a highly memorable retail experience. (Originally posted on davidpaull.com)  Mystique Marketing To the Supreme… If you’re […]