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Tag Archives: Dial Testing

The Super Bowl of Advertising starts NOW — #RateTheAds

$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]

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Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing, you probably have […]

Dial testing in a focus group

10 Ways Dial Testing Will Improve Your Research

  For as long as dial testing has been a mainstay of global market, media, and public opinion research, its uses and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussion, dial testing can play a […]

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Video: Improving Engagement in Online Research

With online research, participant engagement is critical. Conducing online market research offers many benefits but also a new set of challenges—participant engagement being a big one. If you’re thinking of ways to best test various forms of media (video and/or audio) online, check out this short video. It explains how […]

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Video: Eliminating Recall Bias and Group Think in Focus Group Settings

In research, the devil is in the detail. Should you say “recycled” or “upcycled?” “Domestic economy” or “US economy?” This is why your research group needs to be clear of false influencers: recall bias and group think. Dial testing is one of the market research industry’s most reliable methods for […]

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Three Key Factors in Market Research Study Design

TRUE GRIT – Report Highlights Three Key Factors in Market Research Study Design

Greenbook’s market research industry GRIT Report is the gold standard for understanding the state of the market research industry and what clients are looking for. In this recent report, I was struck by three of the most important factors in study design: Proven methodology Participant engagement Trust in the results These […]

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online dial testing

Media-Rich Data Collection Techniques for Online Surveys: Proceed with Smarts

Emojis are Not Valid ‘Media-Rich’ Data In this recent Qualtrics post, the authors explored some potential drawbacks of media-rich data collection techniques for surveys; elements such as star ratings, emojis for emotional response, sliders, etc. Their position is that these complex elements should be minimized because not all respondents will […]

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Don’t Bring Geckos to the Czech Republic (and 5 other travel tips)

As you venture out on your July 4th travels, here are some travel tips from one of our field consultants, Greg Treat. Greg runs research projects for clients across the globe. The result: a wealth of knowledge about the simplest things that can make international travel more bearable. It is […]

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PA 9.0 logo

Dialsmith’s Dan Welch Talks New Perception Analyzer 9.0 and 9.0 Media

Dialsmith made some news this week with the release of two new versions of our signature Perception Analyzer (PA) dial testing tool—PA 9.0 and PA 9.0 Media. So, you might well be thinking, “What are these upgrades about and how does it help me?” For answers, we went directly to […]

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President Trump's address to Congress dial testing results

Dial Testing President Trump’s Address to Congress

A presidential address to a joint session of Congress is a notable event. A president’s first such address is even more notable. Add in the Trump factor, and the event can be considered historically significant. So, it’s no surprise that Dialsmith’s dial testing technology was called into action once again to […]

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