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Tag Archives: Dial Testing

Focus Groups… Haters Gonna Hate

Focus groups have been getting a lot of flack lately. Too expensive. Too time-consuming. What can you really learn from eight people in a room? Well, “expensive” is relative, as is “time-consuming,” and if you’re solely relying on eight people in a room to help you make business decisions then […]

Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer tools for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing you probably have many of the same […]

60 Minutes Frank Luntz dial testing

60 Minutes Taps Frank Luntz and Dial Testing to Gauge Mood of the Nation on Election Eve

On the eve of the presidential election, 60 Minutes ran a fascinating segment delving into the mood and sentiment of the nation in the last days before the election. The segment featured an interview with well-known pollster Frank Luntz and results from a dial testing focus group Luntz conducted using our Perception Analyzer dial […]