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Tag Archives: Perception Analyzer

Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing, you probably have […]

Barry Walsh from Realscreen West

Talking Audience Polling and Dial Testing with Realscreen West Content Director Barry Walsh

  Most market researchers associate dial testing with focus groups, numbering typically 8-25 participants. However, Dialsmith has executed audience polling to much larger audiences. We have put dials in the hands of hundreds of attendees at large conference venues such as TED and the Banff Media Festival. Just recently, the […]

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Nielsen recently used the Perception Analyzer to gauge feedback on the Canadian Finance Minister's report

Nielsen Uses Perception Analyzer to Dial Test Canadian Finance Minister’s Budget Speech

(Photo credit to Sean Kilpatrick/Canadian Press; courtesy of CBC News) CBC News recently reported on findings from a recent Nielsen study that used the Perception Analyzer dial testing to gauge real-time feedback on a variety of policies and issues presented in Canadian Finance Minister Bill Morneau’s budget speech. The dial […]

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PA 9.0 logo

Dialsmith’s Dan Welch Talks New Perception Analyzer 9.0 and 9.0 Media

Dialsmith made some news this week with the release of two new versions of our signature Perception Analyzer (PA) dial testing tool—PA 9.0 and PA 9.0 Media. So, you might well be thinking, “What are these upgrades about and how does it help me?” For answers, we went directly to […]

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That’s a Wrap: Dial Testing Scores Final Presidential Debate in Groups Across the Country

The final chapter of the Presidential Debate season has come to a close and it was another busy night for our Perception Analyzer dials. Dial testing focus groups were conducted in key swing states across the country and were featured (again) on major broadcast/cable news networks such as CBS News and FOX News. Here […]

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Frank Luntz on CBS This Morning discussing Perception Analyzer dial testing results of Vice Presidential debate

Dial Testing Provides Instant Analysis of the VP Debate

With barely enough time to catch our breath from the first Presidential debate, it was the Vice Presidential candidates taking center stage. Dial testing focus groups were at it again, powered by our Perception Analyzer and Slidermetrix technology, and providing real-time polling and instant results that the broadcast networks used extensively in […]

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CNN First Presidential Debate dial testing results

Commentary and Analysis from Dial Testing the First Presidential Debate

  During last night’s Presidential Debate, focus groups of voters in key states across the country were asked to view and log their real-time reactions to the debate performances of both Hillary Clinton and Donald Trump using our Perception Analyzer dials. The majority of the time, dial testing like this is […]

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Charlton McIlwain Associate Professor of Media, Culture and Communication, New York University

Using Dial Testing to Explore Impact of Race on Presidential Debate Viewers

Most of us within the research community are approaching next week’s first Presidential Debate with excitement and fascination. But for Dr. Charlton McIlwain, whose research focus is on the intersection of race and media within the context of social and political arena, next week’s Debate must seem like the Super […]

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Presidential debate dial testing focus group

Dial Testing Called Back into Duty to Deliver Real-Time Returns on the Presidential Debates

Next Monday night, when NBC Nightly News Anchor and Presidential Debate Moderator Lester Holt thanks the two candidates for their participation and brings to a close the first presidential debate, the early returns on the candidates’ performances will already be in; the key responses, zingers and messages will have already been […]

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Measuring stress of couples' relationships

ASU Researchers Dial In to How Romantic Couples Regulate Stressful Interactions

Can the Perception Analyzer play a role in helping researchers and clinicians understand when and how some couples regulate stressful interactions while others don’t? Dr. Ashley K. Randall, Ph.D., assistant professor and director of clinical training of counseling and counseling psychology, and her colleague Dr. Nicholas Duran, assistant professor in […]