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Tag Archives: Perception Analyzer

Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing, you probably have […]

Frank Luntz on CBS This Morning discussing Perception Analyzer dial testing results of Vice Presidential debate

Dial Testing Provides Instant Analysis of the VP Debate

With barely enough time to catch our breath from the first Presidential debate, it was the Vice Presidential candidates taking center stage. Dial testing focus groups were at it again, powered by our Perception Analyzer and Slidermetrix technology, and providing real-time polling and instant results that the broadcast networks used extensively in […]

Presidential debate dial testing focus group

Dial Testing Called Back into Duty to Deliver Real-Time Returns on the Presidential Debates

Next Monday night, when NBC Nightly News Anchor and Presidential Debate Moderator Lester Holt thanks the two candidates for their participation and brings to a close the first presidential debate, the early returns on the candidates’ performances will already be in; the key responses, zingers and messages will have already been […]

Measuring stress of couples' relationships

ASU Researchers Dial In to How Romantic Couples Regulate Stressful Interactions

Can the Perception Analyzer play a role in helping researchers and clinicians understand when and how some couples regulate stressful interactions while others don’t? Dr. Ashley K. Randall, Ph.D., assistant professor and director of clinical training of counseling and counseling psychology, and her colleague Dr. Nicholas Duran, assistant professor in […]