If you’re wondering what that buzzing sound is that you’ve been hearing lately, well, it’s the national election cycle revving up. Last night kicked it up another notch with the first Democratic debate. CNN and Frank Luntz on Fox News once again featured the Perception Analyzer to “score” the debate and […]
Tag Archives: Political Research
Luntz and the Perception Analyzer Dialed In for Next Big Political Season
Candidates, start your engines! Last night unofficially marked the kickoff to the next big national political season with the first televised presidential primary debate. As the case has been for the past decade, the Perception Analyzer dials were hard at work as Fox/CBS political polling guru Frank Luntz captured the in-the-moment voter […]
Dissecting Race-Based Messaging in Political Ads with Dr. Charlton McIlwain
We recently got word of an intriguing use of our Perception Analyzer dials for political research being done by Dr. Charlton McIlwain, associate professor of media, culture and communication at New York University, and his colleague Dr. Stephen Maynord Caliendo, professor of political science at North Central College. The two have been […]
New Tech, Same Methods for 2015 State of the Union
It’s always energizing to see our dials back in action during high stakes political events like on the broadcast coverage of last night’s State of the Union. And while some of the networks have traded their in-person dial groups for new second screen polling tools, the method employed to score […]
Talking Politics & Message Testing with Glover Park Group’s Adam Slater
Adam Slater doesn’t mind talking politics; it’s one of the many things his job entails. Adam—now a director in the Research Division at DC–based The Glover Park Group (GPG)—was the director of research operations at Greenberg Quinlan Rosner (GQR) where he handled a boatload of political and public opinion research […]
Online Dial Testing & Debunking Political Digital Ad Myths
November is right around the corner, and the political ad season is ramping up. Question is, is this the year that digital video ads become a dominant part of campaign media strategy? A recent Campaigns and Elections article noted that in the 2012 election, even the Obama campaign which attributed much of […]
Revelations in Moment-to-Moment Research Webinar
Watch It On-Demand!
POTUS is up-to-speed on the Moment-to-Moment methodology. Are you? Source: White House photo You may have notice that we’ve been dialing up the Webinars lately and last week’s may have been our best to-date. Our seasoned panelists discussed the ins and outs of Moment-to-Moment research for almost an hour and […]
Perception Analyzer by Dialsmith Called Into Action for
State of the Union Polling
As President Obama was delivering his State of the Union last night, focus groups of voters on both sides of the country were watching and scoring the President’s address with the Perception Analyzer dials. Using the Perception Analyzer, researchers are able to capture quantifiable data that shows how voters are […]
Dialsmith’s Perception Analyzer tool used by CNN researchers for 2012 Presidential Debates, Primaries, and Conventions
Continuing the trend from the 2008 presidential debates, annual State of the Union addresses, and the 2012 Democratic and Republican conventions, CNN once again turned to researchers Rita Kirk and Dan Schill from Southern Methodist University to gauge the real-time reactions of undecided voters. Using Dialsmith’s Perception Analyzer dials, CNN’s […]
