Recently, WorkingNation and The Wharton Customer Analytics Initiative (WCAI) hosted a town hall to discuss strategies to help close the “skills gap” in the fields of data and analytics. Their objective, according to Theresa Collington, WorkingNation director of audience development and digital, was to, “Bring together the ‘movers and shakers’ […]
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Dial Testing “Priceless” for Jury Research
Recently, trial consultant and licensed psychologist, Dr. Lara Giese, joined Engagious co-founder and CEO David Paull as a guest on the Engagious Podcast. During their conversation, Dr. Giese, who’s worked on hundreds of high-profile and high-value court cases for more than 20 years, spoke specifically about the benefits of using dial […]
Dialsmith Discoveries | Best of the Buzzworthy Super Bowl Ads
Welcome to the next installment of our Dialsmith Discoveries series—where we put our own Dialsmith research tech to the test to tackle a timely but not-so-serious question that has befuddled humanity for decades, or maybe years, or perhaps hours. In our previous segments, we explored America’s Favorite Thanksgiving Pie (yum!) and Favorite Holiday […]
HEY THANKS!
Before we head off for the holidays, just a quick thank you from us to you. We appreciate your readership and interest. We’ll have some exciting new stuff in the coming year so we’ll see you then. Have a wonderful holidays!
Annual Tradition of Giving
A quick shout out to the Engagious/Dialsmith team for continuing our yearly holiday tradition of support for Portland’s Community Transitional School. For each of the past four years, our team has come together to sponsor students at the school through their annual gift giving drive. We also help by supplying […]
Dialsmith Discoveries | What’s America’s Favorite Holiday Movie Moment?
Hey, let us (likely not) be the first to wish you happy holidays. And with the peak of the holiday season upon us, timing couldn’t be better for the next installment of our Dialsmith Discoveries—the series where we put our own Dialsmith research tech to the test to ho-ho-hone in […]
Podcast: Great Takes from CRC Part I, Predictions for the Future of Market Research
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In this first of three Great Takes from CRC episodes, we share highlights of market research predictions from Lisa Wright of Canadian Viewpoint, Fred Gaudios of Zeldis Research, and Bob Lederer of RFL Communications.
Dial Testing Reveals How Voters Feel About Leading Candidates in Oklahoma Governor’s Race
A number of closely contested governors races across the US will be decided next week. One such race is in Oklahoma where there is no incumbent as current Governor Mary Fallin is unable to seek re-election due to term limits. As a key component of its political coverage of the […]
Engagious Podcast: Rick Petry, Storytelling for our Attention-Deficit Culture
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When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients realize more than a billion dollars in combined sales and he has some great insights to share on how storytelling and behavioral science techniques can help engage consumers and drive sales.
Four Approaches to Message Refinement (Video)
In this 80-second, insight-packed video, Engagious Co-Founder & President Rich Thau walks us through the 4 types of message refinement. (hint: only rarely will you scrap the whole thing and start anew.) Like what you see? Check out the pilot episode of our Engagious Podcast featuring a lively and informative conversation with […]
