Recently, WorkingNation and The Wharton Customer Analytics Initiative (WCAI) hosted a town hall to discuss strategies to help close the “skills gap” in the fields of data and analytics. Their objective, according to Theresa Collington, WorkingNation director of audience development and digital, was to, “Bring together the ‘movers and shakers’ […]
Great Takes from CRC Part 3, Aligning Behind a Tangible Vision
Podcast: Play in new window | Download
Subscribe: RSS
Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.
Engagious Podcast: Lara Giese, Applying Storytelling and Audience Engagement Techniques in the Courtroom
Podcast: Play in new window | Download
Subscribe: RSS
The art and science of influence and persuasion is on no greater display than in a courtroom. So how can we take techniques used there and apply them to sales, marketing, and business communications? By learning from an expert trial consultant and jury researcher such as my guest for this episode, Dr. Lara Giese. In addition to being a licensed psychologist, Dr. Giese has worked as a litigation consultant and researcher on hundreds of high-profile and high-value court cases for 20+ years.
Dial Testing “Priceless” for Jury Research
Recently, trial consultant and licensed psychologist, Dr. Lara Giese, joined Engagious co-founder and CEO David Paull as a guest on the Engagious Podcast. During their conversation, Dr. Giese, who’s worked on hundreds of high-profile and high-value court cases for more than 20 years, spoke specifically about the benefits of using dial […]
Dialsmith Discoveries | Best of the Buzzworthy Super Bowl Ads
Welcome to the next installment of our Dialsmith Discoveries series—where we put our own Dialsmith research tech to the test to tackle a timely but not-so-serious question that has befuddled humanity for decades, or maybe years, or perhaps hours. In our previous segments, we explored America’s Favorite Thanksgiving Pie (yum!) and Favorite Holiday […]
Ryan Hawk – More Effective Leadership | Ep.10
Podcast (insights-association): Play in new window | Download
Subscribe: RSS
Trusted Advisor Shares Leadership Strategies That Motivate
Podcast: Great Takes from CRC Part 2, AARP Research Findings and Universal Brain Truths
Podcast: Play in new window | Download
Subscribe: RSS
In this second of three Great Takes from CRC episodes, I share an interesting discussion I had with Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP.
HEY THANKS!
Before we head off for the holidays, just a quick thank you from us to you. We appreciate your readership and interest. We’ll have some exciting new stuff in the coming year so we’ll see you then. Have a wonderful holidays!
Annual Tradition of Giving
A quick shout out to the Engagious/Dialsmith team for continuing our yearly holiday tradition of support for Portland’s Community Transitional School. For each of the past four years, our team has come together to sponsor students at the school through their annual gift giving drive. We also help by supplying […]
Dialsmith Discoveries | What’s America’s Favorite Holiday Movie Moment?
Hey, let us (likely not) be the first to wish you happy holidays. And with the peak of the holiday season upon us, timing couldn’t be better for the next installment of our Dialsmith Discoveries—the series where we put our own Dialsmith research tech to the test to ho-ho-hone in […]
