The Main Stage at the STORY 2017 conference

STORY 2017 Conference: Top 5 Takeaways

A conference that breaks the mold is a very good thing It’s not often that you leave a conference so impressed and inspired that you want to tell everyone about it, but that’s exactly how I feel about STORY 2017. STORY is an event for more than just creative and […]

Mystique Marketing at Supreme New York City

The holy grail of marketing is crafting an experience that others want to share. Here is my story about how mystique, 2 hand stamps and a queue on a New York City street led to a highly memorable retail experience. (Originally posted on davidpaull.com)  Mystique Marketing To the Supreme… If you’re […]

Video: Improving Engagement in Online Research

With online research, participant engagement is critical. Conducing online market research offers many benefits but also a new set of challenges—participant engagement being a big one. If you’re thinking of ways to best test various forms of media (video and/or audio) online, check out this short video. It explains how […]

online dial testing

Media-Rich Data Collection Techniques for Online Surveys: Proceed with Smarts

Emojis are Not Valid ‘Media-Rich’ Data In this recent Qualtrics post, the authors explored some potential drawbacks of media-rich data collection techniques for surveys; elements such as star ratings, emojis for emotional response, sliders, etc. Their position is that these complex elements should be minimized because not all respondents will […]