DIAL LOG
Dial testing tips and expert advice from the Moment-to-Moment Research Playbook

New Resource: Moment-to-Moment Research Playbook

In the two years since we published our “Essentials of Moment-to-Moment Research” eBook, we’ve seen more than 1,000 downloads of the resource and received dozens of positive reviews. While much of the eBook content is still relevant, after 2 years, we decided it was time for a refresh. The new version, launched this […]

Paul Smith storytelling

What’s the Story with Market Research?
Q&A with Author and Leading Business Storytelling Expert Paul Smith

I think one of the most critical roles market researchers can play in the story development process is identifying the right stories to tell. There’s been an interesting convergence going on between the art of storytelling and the science of market research. And for those who’ve been following our blog, […]

Frank Luntz on CBS This Morning discussing Perception Analyzer dial testing results of Vice Presidential debate

Dial Testing Provides Instant Analysis of the VP Debate

With barely enough time to catch our breath from the first Presidential debate, it was the Vice Presidential candidates taking center stage. Dial testing focus groups were at it again, powered by our Perception Analyzer and Slidermetrix technology, and providing real-time polling and instant results that the broadcast networks used extensively in […]

Presidential debate dial testing focus group

Dial Testing Called Back into Duty to Deliver Real-Time Returns on the Presidential Debates

Next Monday night, when NBC Nightly News Anchor and Presidential Debate Moderator Lester Holt thanks the two candidates for their participation and brings to a close the first presidential debate, the early returns on the candidates’ performances will already be in; the key responses, zingers and messages will have already been […]

Greg Treat Dialsmith

Meet The Team GP Edition: Greg Treat

A while back, we introduced you to members of our Dialsmith team through our Meet the Team blog series where we posted entertaining (yes, and sometimes embarrassing) factoids about some of the folks that make Dialsmith a fun place to work. Now, we’re taking this relationship a step further by exposing the guilty […]

Kristin Luck - Serial Storyteller

Confessions of a Serial Storyteller – The Sequel

Though she’d never admit it, growth strategist and business consultant Kristin Luck is a rock star in the market research world. Her jam, besides helping propel companies to exponential growth, is engaging audiences through storytelling. She’s leveraged her storytelling acumen into successes as a highly regarded thought leader, keynote speaker […]

Brian Izenson - Meet the Team

Meet The Team GP Edition: Brian Izenson

A while back, we introduced you to members of our Dialsmith team through our Meet the Team blog series where we posted entertaining (yes, and sometimes embarrassing) factoids about some of the folks that make Dialsmith a fun place to work. Now, we’re taking this relationship a step further by exposing the guilty […]

Memory Bias and Flawed Recall tiles

[SPECIAL FEATURE]
HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT

This series of articles is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. You can continue to track news and updates from the program or participate in discussions by following on Twitter at @Dialsmith and #ExposingRecallMRx […]